Building Sweden's most popular food recipe app for Arla Köket

2017 — UX Design

Building Sweden's most popular food recipe app for Arla Köket

2017 — UX Design

Arla Köket’s mission is to inspire cooking and eating together. In recent years they’ve also launched a series of their own products aimed to make cooking simpler. Tapping in to the inspirational focus we created a fun and colorful design language that featured big uncluttered images and bespoke interactions. 

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Iconography

One of the great challenges was how to encourage users to buy products without it feeling pushy or too much in your face - nothing ruins inspiration like ads or clunky product placements. We designed offers as a natural part of the user experience. Blending in with the interface and displayed only in the relevant recipes. 

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